Introduction
The Bachelor of Tourism Management is an undergraduate degree programme that equips students with the knowledge and skills required to manage tourism enterprises and promote sustainable tourism development. The programme covers key areas of tourism, hospitality, travel operations, event management, ecotourism, marketing, and service quality, blending theoretical concepts with practical applications.
Graduates are prepared to contribute to the growth of the tourism sector by effectively planning, managing, and promoting tourism products, services, and destinations in both domestic and international markets.
Admission Requirements
Applicants must satisfy any one of the following requirements:
- Minimum KCSE mean grade of C+ (Plus) with at least C (Plain) in English or Kiswahili and any other relevant subjects; OR
- Diploma in Tourism Management, Hospitality, Travel and Tourism, or related field from an institution recognised by the University Senate; OR
- Any other qualification recognised by the University Senate in line with Commission for University Education (CUE) guidelines.
Programme Duration
- Duration: Four (4) academic years
- Mode of Study: Full‑time
Career Opportunities
Graduates of the Bachelor of Tourism Management programme may pursue careers in:
- Tourism and Hospitality Operations
- Tour and Travel Consultancy
- Destination Management and Promotion
- Event Planning and Management
- Ecotourism and Wildlife Tourism
- Customer Relations and Service Management
- Airline and Cruise Operations
- Tourism Policy and Planning
The programme also provides a foundation for postgraduate studies in Tourism, Hospitality Management, Project Planning, and related fields.
Skills and Competencies Acquired
Graduates will gain skills in:
- Tourism and hospitality planning
- Customer service and experience management
- Tourism marketing and promotion
- Event coordination and operations
- Sustainable tourism development
Programme Relevance
The Bachelor of Tourism Management programme addresses the growing demand for skilled professionals in the tourism and hospitality industry, contributing to the sustainable growth of the sector and national socio‑economic development.