Introduction
The Bachelor of Business Management is an undergraduate degree programme that provides students with a strong foundation in business principles and management practices. The programme covers key areas of business administration, including organisational management, strategic planning, finance, marketing, human resource management, operations, entrepreneurship, and business communication.
The programme prepares graduates with the knowledge and skills needed to lead and manage organisations effectively, respond to dynamic business environments, and contribute to economic growth.
Admission Requirements
Applicants must satisfy any one of the following requirements:
- Minimum KCSE mean grade of C+ (Plus) with at least C (Plain) in Mathematics and English or Kiswahili; OR
- Diploma in Business Management, Business Administration, Commerce, or any related field from an institution recognised by the University Senate; OR
- Any other qualification recognised by the University Senate in accordance with Commission for University Education (CUE) guidelines.
Programme Duration
- Duration: Four (4) academic years
- Mode of Study: Full‑time
Career Opportunities
Graduates of the Bachelor of Business Management programme may pursue careers in:
- Business and Strategic Management
- Human Resource Management
- Marketing and Sales Management
- Financial and Operations Management
- Project and Change Management
- Entrepreneurship and Small Business Development
- Business Consultancy
- Supply Chain and Logistics Management
The programme also provides a foundation for postgraduate studies in Business Administration, Management, Leadership, and related fields.
Skills and Competencies Acquired
Graduates will gain skills in:
- Business planning and decision‑making
- Leadership and team management
- Financial analysis and budgeting
- Marketing strategy and customer engagement
- Communication, problem‑solving, and professional ethics
Programme Relevance
The Bachelor of Business Management programme equips graduates with practical business and management competencies to contribute effectively to organisational performance, economic development, and entrepreneurial growth.