Introduction
The Bachelor of Science in Communication and Journalism is an undergraduate degree programme that prepares students for professional roles in media, communication, and journalism. The programme equips students with theoretical knowledge and practical skills in reporting, writing, editing, media analysis, broadcast communication, public relations, and digital media production. Graduates are prepared to function effectively in the evolving media landscape and to pursue further studies in communication and related fields.
Admission Requirements
Applicants must satisfy any one of the following:
- Minimum KCSE mean grade of C+ (Plus) with at least C (Plain) in English or Kiswahili and relevant subjects; OR
- Diploma in Communication and Journalism, Mass Communication, Media Studies or related field from an institution recognized by the University Senate; OR
- Any other qualification recognized by the University Senate in accordance with CUE guidelines.
Programme Duration
- Duration: Four (4) academic years
- Mode of Study: Full-time
Career Opportunities
Graduates may pursue careers in:
- Print, broadcast and online journalism
- Media production and editing
- Public relations and corporate communication
- Digital and social media management
- Broadcasting and news reporting
- Content creation and media consultancy
- Communication strategy and brand management
The programme also provides a foundation for postgraduate studies in communication, journalism, media studies, and related disciplines.
Skills and Competencies Acquired
Graduates will gain skills in:
- News gathering, reporting, and editing
- Communication strategy and media analysis
- Public speaking and presentation
- Digital content creation and multimedia storytelling
- Research, critical thinking, and professional ethics
Programme Relevance
The Bachelor of Science in Communication and Journalism programme responds to the growing demand for trained professionals in media, communication, and information dissemination. It supports national development through effective communication practices, informed public discourse, and innovative media solutions.